The World Wildlife Fund (WWF) has secured a 5-Star Rating from Creative Effectiveness Platform System1 for its recent out-of-home (OOH) advert as part of its ‘Prescription for Nature’ campaign....
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UK OOH Report - 2024
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Digital Out Of HomeDOOH News
VIOOH, Zoom Media UK Partner for Programmatic DOOH Ads in UK Gyms
VIOOH, a global digital out-of-home (DOOH) supply-side platform, has formed a UK-wide programmatic partnership with Zoom Media UK, a digital media owner specializing in...
URW Expands Westfield Rise to US, Launches Immersive IXD Network
Unibail-Rodamco-Westfield (URW) has announced the expansion of its media and experiential division, Westfield Rise, to the United States. The move coincides with the launch...
Wildstone, Alpha Partner to Drive OOH Expansion in Spain
Wildstone, a leading owner of outdoor media infrastructure in the UK and Europe, has formed a strategic partnership with Spain’s Alpha Publicidad Exterior to...
Place Exchange Expands Programmatic DOOH Access to 100,000+ Global Screens
Place Exchange, a major independent supply-side platform (SSP) for digital out-of-home (DOOH) advertising, has significantly broadened its international footprint, adding 12 billion monthly impressions...
Broadsign and Scope3 Collaborate to Improve Carbon Measurement for DOOH Campaigns
Broadsign and Scope3 have partnered to advance carbon emissions modeling for digital-out-of-home (DOOH) advertising, enabling brands and agencies to more accurately assess the environmental...
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Philips 3650 EcoDesign Digital Signage Awarded EPEAT Climate+ Gold Certification
PPDS, the exclusive global provider of Philips Professional Displays, announced that its 50” Philips Signage 3650 EcoDesign has earned the EPEAT Climate+ Gold designation—the...
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Australia’s Out-of-Home Revenue Up 8% in 2024 – OMA
The Outdoor Media Association (OMA) reported an 8.07% year-on-year increase in Australia’s Out of Home (OOH) advertising net revenue for 2024, reaching AUD 1.3 billion (approx. USD 845.7 million),...
JCDecaux Reports Strong Financial Performance in FY 2024
JCDecaux, the world’s leading Out-of-Home (OOH) advertising company, has announced its full-year 2024 financial results, reporting a 10.2% revenue increase to €3,935.3 million (~$4,250...
US Out of Home Advertising Revenue Exceeds $9 Billion for First Time in 2024
US Out of home (OOH) advertising revenue reached a record $9.1 billion in 2024, marking a 4.5% increase from the previous year, according to...
UK Out of Home Advertising Revenue Hits Record £1.4bn in 2024
The UK Out of Home (OOH) advertising sector achieved its highest-ever annual revenue of £1.4 billion ($1.77 billion) in 2024, marking a 7.7% year-on-year increase,...