VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has partnered with Outernet London, a prominent media and entertainment company, to enhance programmatic advertising opportunities in central London. The...
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FRAMEN Expands Into U.S. Market Through Partnership With WeWork
FRAMEN, an intelligent indoor digital out-of-home (DOOH) screen platform, has announced its expansion into the U.S. and Canadian markets via a strategic partnership with...
Multiply Media Group Enters Exclusive London DOOH Partnership with Wildstone
Abu Dhabi-headquartered Multiply Media Group (MMG) has entered a landmark long-term partnership with Wildstone, one of the world's largest owners of outdoor media infrastructure....
Broadsign Automates Guaranteed In-Advance DOOH Buys for Media Buyers
Broadsign announced the launch of "Broadsign In-Advance," a new capability for its platform designed to automate guaranteed digital out-of-home (DOOH) advertising transactions booked ahead...
WOO Congress in Mexico City to Address OOH Digitization, AI, Market Trends
The global Out of Home (OOH) advertising sector is undergoing rapid transformation, driven by technological advancements and shifting market dynamics. Industry experts Mark Boidman,...
Visual Feeder Projection Tech Boosts Ann Arbor Tourism via Interactive Storefronts
Destination Ann Arbor, in partnership with MMGY Global and media technology company Visual Feeder, has unveiled a statewide campaign in Michigan, USA, transforming vacant storefronts...
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Crystal Display Systems Acquires Displaylite to Expand Technology Portfolio
Crystal Display Systems Limited (CDS) has finalized its acquisition of Displaylite Limited, a 25-year-old specialist in display and touchscreen technologies. The move aims to...
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OOH Advertising Reaches Record $46.2 Billion Globally in 2024: WOO
Global spending on out-of-home (OOH) advertising reached $46.2 billion (USD) in 2024, representing 4.8% of total global advertising expenditure (ADEX), according to the latest Global Expenditure Report from the...
Australia’s Out-of-Home Revenue Up 8% in 2024 – OMA
The Outdoor Media Association (OMA) reported an 8.07% year-on-year increase in Australia’s Out of Home (OOH) advertising net revenue for 2024, reaching AUD 1.3...
JCDecaux Reports Strong Financial Performance in FY 2024
JCDecaux, the world’s leading Out-of-Home (OOH) advertising company, has announced its full-year 2024 financial results, reporting a 10.2% revenue increase to €3,935.3 million (~$4,250...
US Out of Home Advertising Revenue Exceeds $9 Billion for First Time in 2024
US Out of home (OOH) advertising revenue reached a record $9.1 billion in 2024, marking a 4.5% increase from the previous year, according to...