The World Out of Home Organization (WOO) revealed the winners of its prestigious Global Creative Awards during the annual Global Congress in Mexico City today. Awards were presented across...
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UK OOH Report - 2024
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WOO Congress in Mexico City to Address OOH Digitization, AI, Market Trends
The global Out of Home (OOH) advertising sector is undergoing rapid transformation, driven by technological advancements and shifting market dynamics. Industry experts Mark Boidman,...
Visual Feeder Projection Tech Boosts Ann Arbor Tourism via Interactive Storefronts
Destination Ann Arbor, in partnership with MMGY Global and media technology company Visual Feeder, has unveiled a statewide campaign in Michigan, USA, transforming vacant storefronts...
VIOOH, Zoom Media UK Partner for Programmatic DOOH Ads in UK Gyms
VIOOH, a global digital out-of-home (DOOH) supply-side platform, has formed a UK-wide programmatic partnership with Zoom Media UK, a digital media owner specializing in...
URW Expands Westfield Rise to US, Launches Immersive IXD Network
Unibail-Rodamco-Westfield (URW) has announced the expansion of its media and experiential division, Westfield Rise, to the United States. The move coincides with the launch...
Wildstone, Alpha Partner to Drive OOH Expansion in Spain
Wildstone, a leading owner of outdoor media infrastructure in the UK and Europe, has formed a strategic partnership with Spain’s Alpha Publicidad Exterior to...
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Philips 3650 EcoDesign Digital Signage Awarded EPEAT Climate+ Gold Certification
PPDS, the exclusive global provider of Philips Professional Displays, announced that its 50” Philips Signage 3650 EcoDesign has earned the EPEAT Climate+ Gold designation—the...
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Australia’s Out-of-Home Revenue Up 8% in 2024 – OMA
The Outdoor Media Association (OMA) reported an 8.07% year-on-year increase in Australia’s Out of Home (OOH) advertising net revenue for 2024, reaching AUD 1.3 billion (approx. USD 845.7 million),...
JCDecaux Reports Strong Financial Performance in FY 2024
JCDecaux, the world’s leading Out-of-Home (OOH) advertising company, has announced its full-year 2024 financial results, reporting a 10.2% revenue increase to €3,935.3 million (~$4,250...
US Out of Home Advertising Revenue Exceeds $9 Billion for First Time in 2024
US Out of home (OOH) advertising revenue reached a record $9.1 billion in 2024, marking a 4.5% increase from the previous year, according to...
UK Out of Home Advertising Revenue Hits Record £1.4bn in 2024
The UK Out of Home (OOH) advertising sector achieved its highest-ever annual revenue of £1.4 billion ($1.77 billion) in 2024, marking a 7.7% year-on-year increase,...